As a family run store we are immensely proud of our heritage and leadership, providing Perth shoppers with superior service, quality and range for more than 30 years.
Discover farm fresh produce and gourmet kitchen goodies at our store, located in Churchlands, just 8km from the Perth CBD. We are committed to bringing you the convenience of high end, top quality and specialist products, alongside your everyday essentials.
Driven by a passion for food, shared by our customers and our team
We understand food shopping isn’t just about the products on the shelves. It’s about healthy options and inspired creations for you and your loved ones. Most of the magic happens in your kitchen.
Visit our Inspiration section. We hope our carefully selected menu ideas and recipes, along with our exciting new ingredients, will ignite your imagination, and keep your passion for food alive.
We all love it when a herd gets together over something good to eat. Whether its something delicious and sustaining at an outdoor event, or a platter of tasty appetisers at a get-together. Our on-site kitchen is ready to take your orders.
1979: Where it all beganThe Herdsman story takes us back to 1978 when owner Dennis Cerinich and his father Loui were running a fruit and vegetable stall in the Karrinyup Shopping Complex. Driven by a desire to move away from shopping centres, Dennis, Loui and family friend Tony Suvalijko, opened the Herdsman Growers Market in Churchlands on December 4th, 1979. Throughout the 80s and into the 90s, The Herdsman grew to gain a loyal customer base and a wider range of products.
1996: We farewell our founders1996 saw the well-earned retirement of founders Loui and Tony, which led Dennis’ brother Allan to join the family business. Together the brothers recognised the retail sector was starting to shift directions and customers wanted healthy produce and quality products presented fresh and conveniently, all under one roof. After a seven-month redevelopment of the premises, ‘Herdsman Fresh Essentials’ emerged.
2006: Blah Blah BarIn 2006 our ‘Blah Blah Bar’ was introduced, providing our customers with barista coffee and a lavish array of delicious sandwiches, cakes, juices and gelato. To this day, it provides a gourmet boost during shopping rounds, nourishing breakfast before work and grab & go lunch options. The SMS ordering service has proved a popular choice for busy customers needing gourmet meals on the go.
2008: BakeryAfter a refurbishment of the Bakery area, we opened our own ‘Breadquarters’ in September of 2008, where the aroma of freshly baked breads, biscuits and muffins now fills the Herdsman each morning. Breadquarters boasts an inspiring range of loaves, muffins, pastries & desserts, from French Prism Baguettes to Polish Rye and sandwich rolls. Our team is ready & waiting to take your custom orders.
2016: PresentOur team continues to delight the local community with a growing range of freshly prepared meals, seasonal produce and the convenience of specialty products, all under the one roof. As part of our core values, ‘we recognise people as our greatest asset’, our family of passionate employees and customers continue to support our vision of delivering excellent customer service and an exceptional shopping experience.
Dennis Cerinich – Business Owner
Business owner, figurehead, friend and mentor to our herd since the very beginning. Dennis continues to motivate the team in following our core values, and plays an essential role in managing our longstanding relationships with local growers and suppliers. He is most passionate about fresh produce, although we can often find him hiding away in the bakery taste testing our latest baked goods!
‘I have watched our business grow and expand over the last 36 years. It’s essential we continue to change with the needs of our customers and exceed their expectations in every department. The future is full of exciting challenges and I’m positive the people who are part of our team will act as the driving force behind this business.’
Erin Cerinich Director of Operations
Growing up in the family business, Erin began helping at the store after school packing bags at the registers for pocket money as an 8 year old, and has since climbed the ladder all the way to the top. Today, as a true foodie at heart, she is always coming up with new delicious salads and inspiring pick up and go items for the store. On her time off you can find Erin in the kitchen at home testing new recipes on her family and friends, or travelling the world in search of the latest foodie trends. In her new role as our Director of Operations, Erin is leading the management team towards an exciting and prosperous future.
In the Community
Market places have always been vibrant community hubs, which is why for us recognizing and nurturing community spirit is such an important core value for our business.
The Herdsman is committed to participating in the local community wherever we are able. So far in 2016, we have supported over 20 charitable causes and will continue helping many more.
We encourage our team to get involved and often requests to support a cause come straight from our employees themselves.